CORPUS CHRISTI – Director of Athletics Scott Lazenby has tabbed Bill McDaniel as Texas A&M-Corpus Christi’s new Assistant Athletics Director for External Operations. McDaniel comes to the Island University after two years as McNeese State’s Director of Corporate Sponsorships and External Relations.
“Bill is going to bring a new perspective and energy to our marketing area that I think will serve our fans very well,” Lazenby said. “He has some exciting ideas and a good grasp on what game-day atmosphere should be, and I think it’s going to improve the experience for everyone who comes out to cheer on the Islanders. He also possesses strong abilities in fundraising, sponsorship and licensing, and overall will be a strong addition to our department.”
In his role, McDaniel will oversee the external operations for Islanders Athletics, which includes the marketing and promotions for the university. He will also be in charge of licensing and branding issues for the Islanders’ 15 Division I sports teams.
“Texas A&M-Corpus Christi is a rising star in Division I athletics, and I’m blessed to have an opportunity to contribute to the growth of the department,” McDaniel said. “I’d like to thank Scott Lazenby and the department’s senior staff for giving me this outstanding opportunity. With the growth of the university and the Corpus Christi community, it’s a great time to be an Islander.”
McDaniel oversaw all licensing distribution and managed McNeese Sports Properties, placing him in charge of the broadcasting efforts for the Cowboys. He also helped oversee the promotional efforts for McNeese, and did a tremendous job of overseeing the corporate sponsorship accounts as well.
Prior to joining the staff at McNeese, McDaniel served as the Assistant AD for Marketing and Communications at the University of Charleston. There he oversaw all media and marketing efforts for the Golden Eagles’ 15 intercollegiate athletics teams in addition to having sport oversight at the West Virginia school. He also was in charge of sponsorship, licensing and game production in his two-plus years at the school.
McDaniel got his start in intercollegiate athletics at Frostburg State in Maryland, working in the athletics communications department while pursuing his master’s of business administration, which he received in 2008. There, he created media guides and promotional materials and vastly expanded the media reach for the school, and had direct supervision of gameday employees.
The native of Winfield, W.Va., received his bachelor’s degree in marketing from Marshall University in 2007.